When you need time
Simela reminds you about the piece the next day.
A second opinion before you buy
Choose
confidently
Send a product link, screenshot or photo. Simela compares the piece with your wardrobe, finds similar items and suggests what to wear it with.
Free during early access · On Telegram and in your browser
SIMELA — a wardrobe that helps you choose.
Ready for something new?
Check your wardrobe first
You get more out of a new piece when it works with what you already wear. Simela helps you see whether it has a place in your wardrobe.
01 / Let’s look at a blazer
Like this blazer?
Compare it with yours
Simela shows similar clothes from your wardrobe or tells you when nothing like the new piece has been added to the app yet. When suitable pieces are available, it also suggests outfits. The purchase decision is yours.
In the store01
In your wardrobe02
A second opinion from Simela
Is it the same piece?
The shade is similar, but the cut and fastening are different. Look at both blazers and tell Simela if they are the same piece.
An example wardrobeWhat to wear with the new blazer
Wear the new blazer
with your favourite pieces
The cream jumper, navy trousers and loafers are already in this wardrobe. Simela suggests wearing them with the new blazer.
The final word is yours.
You choose “Buying”. In the app, Simela later asks whether the purchase has arrived and offers to add it to your wardrobe.
You choose “Not buying”. In the app, this decision is saved in your check history.
You choose “Think about it”. In the app, Simela reminds you about the purchase the next day.
02 / One photo to get started
Start with
one category
For your first check, photograph only the clothes Simela needs — your blazers, for example. You can add the rest later.
- 01
Show us what you want to buy
Send a product link, a screenshot from a shopping app or a photo of the piece.
- 02
Photograph your own clothes
If your clothes in that category are not in Simela yet, lay them on a bed and take one photo. The app removes the background from each piece, and you can correct the results.
- 03
See the result
Simela shows similar pieces and suggests what to wear the new one with. If it thinks a piece might be the same one, it asks you to confirm.
- 04
Decide whether to buy
Choose “Buying”, “Not buying” or “Think about it”. Your decision stays in your history. Simela can later remind you about a purchase you put off or help you add a piece when it arrives.
Simela compares a new piece with your wardrobe. If the clothes it needs are not in the app yet, one photo is enough — for example, of all your blazers.
03 / Wear your own clothes in new ways
Your clothes
New combinations
Simela puts together outfits from your own clothes, considering colours and how the styles work together. Choose an outfit for work, the weekend or an evening out, then swap individual pieces.
These photographs show example outfits. In the app, Simela puts together looks from photos of your own clothes.
04 / SIMELA
You choose
Simela reminds you
When the purchase arrives
Add the piece to your wardrobe straight from the check. There is no need to photograph it again.
A month later
Simela asks if you have worn the piece.
You decide how your photos are used
Your photos stay private
Your photos are used to build your wardrobe and compare clothes. They are not used to train models without your separate consent. You can delete your account and all your photos at any time.
- Photos of clothes are enough — you do not need to photograph yourself
- Your photos are used for model training only with your separate consent
- Delete your account and all your photos in your profile settings
- No ads or tracking cookies on this site
What to know before you start
Your questions, answered
What is Simela?
Simela helps you decide whether to buy clothes. Send a photo or product link, and it compares the piece with your wardrobe, shows similar items if there are any, and suggests outfits.
How is Simela different from wardrobe apps?
You can start with a single purchase. If Simela needs your blazers for a comparison, for example, it only asks you to photograph those. There is no need to photograph your whole wardrobe first.
Do I have to photograph my whole wardrobe?
No. One photo of the relevant clothes — all your blazers, for example — is enough. You can add the rest in the Closet section whenever it suits you.
Which stores does it work with?
Send a link from an online store, a screenshot from a shopping app or a photo from the fitting room. If Simela cannot open the link, send a screenshot.
Will Simela tell me not to buy something?
No. The decision is yours. Simela shows similar clothes and suggests outfits. If it thinks a piece might be the same one, it asks you to confirm. You can agree or tell it the piece is different.
What happens to my photos?
Your photos are used to build your wardrobe and compare clothes. They can only be used to train models with your separate consent. Deleting your account also deletes your photos.
How much does Simela cost?
Simela is free during early access.
Where does Simela work?
Simela is available as a Telegram bot and mini app. You can also use it in your browser and sign in through Telegram. It supports English and Russian. Separate iOS and Android apps are still planned.
Choose clothes you will wear
Choose clothes
you will wear
Send Simela a product link, screenshot or photo. See how the piece works with the clothes you already own.
More confidence in every purchase.TELEGRAM / WEB